Recently I had the opportunity to hear Scott Stratten, Author of UnMarketing, speak at the Governor’s Tourism Convention in Phoenix. I was looking forward to hearing him speak because he has a unique message about the waning value of traditional marketing. The essence of his message is that exceptional customer service is more important than ever in a world where people freely share their opinions via social media. Hearing this put a big smile on my face, as he echoed what my team and I at C3 Touch Solutions have been saying for quite some time. This very message is what inspired us to launch C3 Touch as a simple, affordable customer feedback tool.

Ways to market your company through excellent customer service include:

1. Encourage authentic customer service.
2. It’s better to have an active social media presence than to have one and let it go dormant. Stratten states that untouched social media gives a bad impression and should just be deleted.
3. Utilize tools such as C3 Touch to let your customers know that you are listening while giving your company the feedback needed to improve the bottom line.

In a world that is becoming more transparent by the day, marketing without substance is falling on deaf ears. The process of engaging is truly the most powerful way to market your product or service.