Profile for Success:
- Build an organization that everyone, especially the customer, is proud to be associated with
- Generate business growth and profitability by attracting and retaining satisfied customers
The challenge:
- Most dissatisfied customers never tell you
- Many customers only comment on social media
- When they do give feedback, they are not heard
- The issues they uncover don’t get resolved
- Unhappy customers do not return
- They share their experience with others
- The "others" will not come
The solution:
- Management must be on board
- Front line employees must get involved
- Encourage customers to provide direct feedback
- Listen and respond to customers
- Ensure issues are resolved
- Identify and correct systemic problems
- Build lasting relationships